The science vs. the art: Improve writing projects by developing your project management skills
Three ways to keep your project management skills fresh.
What’s Your Style (Guide)?
Quick, take this one-question quiz: How many commas are necessary in the following sentence? “The colors of the American flag are red white and blue.”
7 tips for writing headlines that maximize your 15 seconds
As writers, we often value the “meat” of our copy or the creativity we used to get there. Sometimes, we treat the headline as an afterthought, the pre-stick bow we slap on an otherwise beautifully wrapped package.
Craft a compelling video, word-nerd style
Throw out the stale, cookie-cutter brand videos. We’ll let you in on our “word nerd” process to concept a video that’s engaging, on-message and on-budget.
Writing visually: How to frame words for graphic impact
The idea is at the core of every marketing message. It’s what gives words their color, texture and latchability.
Throw Perfectionism Out the Window
Perfectionism only becomes a problem when you approach the peak of productivity and go too far, tip over the edge and roll (quickly) down the other side.
How to Simplify a Complex Topic for Non-Experts
Your information is useless if not understood by its intended audience.
