Storytelling: It’s still the most effective way to sell B2B
Your B2B company isn’t boring. Here’s how to find good stories to tell (and sell).
Who’s sliding into your DMs now? It might be your employer
Not only is your employer cool that you’re on social media, they’re using its various channels to communicate *with you*.
Ditch the Product Pitch: Start Selling an Outcome or Lifestyle
Customers think in ideals. It’s time to sell the problem you solve, not the product itself.
Scrappy Marketing on a Don’t @ Me Budget
Is your marketing budget low but your ambitions are not? These low-budget marketing tactics worked for our clients.
Bring the Thunder: How to Brainstorm Effectively
Here’s how to brainstorm for content ideas in a way that will get your participants to think creatively.
How to Write a Job Posting That Humans Will Actually Read
Write job postings that attract qualified candidates, without sounding like a corporate robot.
Why Content Matters in B2B Content Marketing
To understand your audience, imagine you’re the reader and ask this simple question: What do I need to know right now to make my job easier?
How to write binge-worthy marketing copy
What does successful marketing copy and your favorite TV show have in common? More than you’d think.
How copy can power technology-based marketing campaigns
Modern marketers face the challenge of writing for audiences who are constantly on the go and cover wide internet territory on their phones. Captivating them often requires capitalizing on technology.
Fewer words, fewer problems
Show of hands: As a reader, who thinks long copy is good copy? Chances are not many hands are up right now. So why do so many writers tend to drone on (and on, and on) before making their point?
