Branding, right there next to bacon. I love bacon, to be sure, when it's produced with quality and pride, but bacon got out of control. I don't love branding, per se, but I think it can (and should) be done well. I daresay that it, too, got out of control. At some point, branding, branding, branding was suddenly everywhere, like bacon, in copious quantity––quality be damned.