The one benefit you may not be selling
Whether you’re selling trucks, accounting services or a new wellness program to your employees, you need to know which benefits your audience values.
7 things I learned about trade show engagement at G.I.R.L. 2017
Trade shows are called "shows" for a reason. They can be quite a production, with a lot going on in front of you and behind the scenes. There's lighting, entertainment and lively action.
Building a marketing campaign for your nonprofit
You’re at the starting line. The countdown begins. Look to your left and see a Ferrari. Look to your right and see a Lamborghini. Look at your steering wheel and you see the Honda logo of your rinky-dink 1985 CRX.
How to know if you’re special (in the specialized topics sense of the word, that is)
All of our clients are great. But only some of them are special – at least when it comes to how we categorize our two core areas of business: marketing communications and specialized topics.
6 Tips for How to Make and Keep Your Marketing Resolution
Whether it’s updating the blog every week, posting engaging content to Twitter regularly or implementing a company-wide marketing campaign, here are six tips we’ve found useful for how to make and stick to a business marketing resolution.
Why Your Organization Needs an Editorial Style Guide and How to Get One
Is your meeting at two-thirty in the afternoon, 2:30 p.m. or 2:30 PM? Are you writing an email or an e-mail? Do you use a serial comma, or not? How do you know what to capitalize? How do you number and identify the figures and tables in your report? Should you use a hyphen, an en dash or an em dash? Are these questions a bit overwhelming?
Guess the writer’s gender
When you learn to do the same, you can use the habits of both to your advantage – whether you’re a copywriter or not. Here are just two of the tell-tale signs:
Social media is the life of the party
When you hire someone inexperienced, they learn to answer those questions by using your business as a guinea pig. Because they don’t understand the marketing side of social media, it’s a huge risk for very little potential reward.
Branding, We Hardly Knew Ye
Branding, right there next to bacon. I love bacon, to be sure, when it's produced with quality and pride, but bacon got out of control. I don't love branding, per se, but I think it can (and should) be done well. I daresay that it, too, got out of control. At some point, branding, branding, branding was suddenly everywhere, like bacon, in copious quantity––quality be damned.
