Storytelling: It’s still the most effective way to sell B2B
Your B2B company isn’t boring. Here’s how to find good stories to tell (and sell).
Why Content Matters in B2B Content Marketing
To understand your audience, imagine you’re the reader and ask this simple question: What do I need to know right now to make my job easier?
How to write binge-worthy marketing copy
What does successful marketing copy and your favorite TV show have in common? More than you’d think.
7 tips for writing headlines that maximize your 15 seconds
As writers, we often value the “meat” of our copy or the creativity we used to get there. Sometimes, we treat the headline as an afterthought, the pre-stick bow we slap on an otherwise beautifully wrapped package.
How technical prewriting is like building a house
You can start by doing a little groundwork, or “prewriting,” by outlining your ideas. As you create your outline, imagine that you’re building a house with several important elements, including a structural frame, foundation, rooms and a roof.
The one benefit you may not be selling
Whether you’re selling trucks, accounting services or a new wellness program to your employees, you need to know which benefits your audience values.
Watch Your Tone: How to write content that connects with your audience
What’s Merriam-Webster’s secret? They have made themselves relevant again by creating a brand voice and tone on their digital channels that resonate with millennials as well as dictionary users of old. They have created a fresh impression with a tone that is fun, witty, playful and sometimes irreverent. It’s exactly the kind of thing that entertains people on social media.
Conducting an engaging video interview
Persuasive, riveting, funny or inspiring. Whatever the purpose of the video, you want it to have a big effect on your audience. For an interview-style video, great content starts with the interviewer.
How to know if you’re special (in the specialized topics sense of the word, that is)
All of our clients are great. But only some of them are special – at least when it comes to how we categorize our two core areas of business: marketing communications and specialized topics.
4 Tips for Providing Creative Feedback
It’s extremely difficult to assess creative work. What’s fabulous to one person could be terrible to another. Let me give you an example.
