How to write binge-worthy marketing copy
What does successful marketing copy and your favorite TV show have in common? More than you’d think.
How copy can power technology-based marketing campaigns
Modern marketers face the challenge of writing for audiences who are constantly on the go and cover wide internet territory on their phones. Captivating them often requires capitalizing on technology.
Fewer words, fewer problems
Show of hands: As a reader, who thinks long copy is good copy? Chances are not many hands are up right now. So why do so many writers tend to drone on (and on, and on) before making their point?
7 Ways to Avoid Writing Missteps that Drive Editors Crazy
Editing other people’s work is a great way to get a fresh perspective on your own. Is my introduction lackluster? Was I too lazy to fact check? Did I actually use spell check? Does the end of my article drop off like a cliff because I was racing to meet a deadline?
The science vs. the art: Improve writing projects by developing your project management skills
Three ways to keep your project management skills fresh.
What’s Your Style (Guide)?
Quick, take this one-question quiz: How many commas are necessary in the following sentence? “The colors of the American flag are red white and blue.”
7 tips for writing headlines that maximize your 15 seconds
As writers, we often value the “meat” of our copy or the creativity we used to get there. Sometimes, we treat the headline as an afterthought, the pre-stick bow we slap on an otherwise beautifully wrapped package.
Writing visually: How to frame words for graphic impact
The idea is at the core of every marketing message. It’s what gives words their color, texture and latchability.
Throw Perfectionism Out the Window
Perfectionism only becomes a problem when you approach the peak of productivity and go too far, tip over the edge and roll (quickly) down the other side.
How technical prewriting is like building a house
You can start by doing a little groundwork, or “prewriting,” by outlining your ideas. As you create your outline, imagine that you’re building a house with several important elements, including a structural frame, foundation, rooms and a roof.
