How to Convince Employees to Adopt New Technology
What strategies can you implement to help others embrace change? Here are some ways to help employees deal with change in the workplace.
Ditch the Product Pitch: Start Selling an Outcome or Lifestyle
Customers think in ideals. It’s time to sell the problem you solve, not the product itself.
What’s Your Style (Guide)?
Quick, take this one-question quiz: How many commas are necessary in the following sentence? “The colors of the American flag are red white and blue.”
Watch Your Tone: How to write content that connects with your audience
What’s Merriam-Webster’s secret? They have made themselves relevant again by creating a brand voice and tone on their digital channels that resonate with millennials as well as dictionary users of old. They have created a fresh impression with a tone that is fun, witty, playful and sometimes irreverent. It’s exactly the kind of thing that entertains people on social media.
7 things I learned about trade show engagement at G.I.R.L. 2017
Trade shows are called "shows" for a reason. They can be quite a production, with a lot going on in front of you and behind the scenes. There's lighting, entertainment and lively action.
Brand Voice: Much Ado About (Sometimes) Very Little
However you choose to define it, the voice you employ should be engaging and authentic. Often brand voice is nothing more than your natural way of communicating your product or service—an approach with real merit in a marketing environment where authenticity rules the day.
5 Simple Ways to Make Any Topic Interesting
No matter your topic, you can leverage your content to communicate what makes your business, product or service exciting and relevant. Use the five strategies outlined below to make sure readers will not only enjoy your content, but will come back for more—and share it with others.
Branding, We Hardly Knew Ye
Branding, right there next to bacon. I love bacon, to be sure, when it's produced with quality and pride, but bacon got out of control. I don't love branding, per se, but I think it can (and should) be done well. I daresay that it, too, got out of control. At some point, branding, branding, branding was suddenly everywhere, like bacon, in copious quantity––quality be damned.
