An (un)official guide to tournament season lingo, according to us
Ah, March. The days are getting longer, the temperatures are rising and soon every TV in America will be playing basketball 24/7.
(Well, maybe not every TV. But the real ones know.)
To prepare for the marathon of matchups coming your way, we’re here to help the best way we can: by getting you up to speed on the lingo you might hear over the next few weeks.
We’ll admit, some of these are right up there with syzygy and shenanigans on the list of best words ever. But why should basketball get to have all the fun? Here are our most favorite tournament-related terms, descriptions and turns of phrase: served up agency-style.
Basketball meets marketing: A glossary
Alley-oop (n.)
When design perfectly executes your copy
Airball (n.)
A social post you thought was award-worthy, but only got 0.4% engagement
Assist (n.)
When a project manager tees up the writer in a presentation
Block (v.)
When you set your chat to Do Not Disturb because we all know where “Hey, do you have a minute?” can lead
Brick (n.)
An idea you throw out in a brainstorm to *zero* response
Double dribble (v.)
When you forget to add an attachment to an email, so you send a follow up email 2.5 seconds later
In the paint (n.)
The three seconds you give someone to unmute themselves before turning it over to someone else on the call
Jump ball (n.)
When a client gives you an assignment with a full brief and EVERYONE wants it
Slam dunk (n.)
“Approved, no changes.” Enough said.
What other basketball terms apply to agency life? Follow WordsFresh on social media and join the conversation!
An (un)official guide to tournament season lingo, according to us
Ah, March. The days are getting longer, the temperatures are rising and soon every TV in America will be playing basketball 24/7.
(Well, maybe not every TV. But the real ones know.)
To prepare for the marathon of matchups coming your way, we’re here to help the best way we can: by getting you up to speed on the lingo you might hear over the next few weeks.
We’ll admit, some of these are right up there with syzygy and shenanigans on the list of best words ever. But why should basketball get to have all the fun? Here are our most favorite tournament-related terms, descriptions and turns of phrase: served up agency-style.
Basketball meets marketing: A glossary
Alley-oop (n.)
When design perfectly executes your copy
Airball (n.)
A social post you thought was award-worthy, but only got 0.4% engagement
Assist (n.)
When a project manager tees up the writer in a presentation
Block (v.)
When you set your chat to Do Not Disturb because we all know where “Hey, do you have a minute?” can lead
Brick (n.)
An idea you throw out in a brainstorm to *zero* response
Double dribble (v.)
When you forget to add an attachment to an email, so you send a follow up email 2.5 seconds later
In the paint (n.)
The three seconds you give someone to unmute themselves before turning it over to someone else on the call
Jump ball (n.)
When a client gives you an assignment with a full brief and EVERYONE wants it
Slam dunk (n.)
“Approved, no changes.” Enough said.
What other basketball terms apply to agency life? Follow WordsFresh on social media and join the conversation!
