We’re optimists. We set goals for the year in January when we’re bright eyed, bushy tailed and still buzzing off holiday sweets. But we know these goals don’t always stick.
Studies show 80% of people who make resolutions in January abandon them by February.
Harrowing, we know. Long-term goals are vital in providing direction and purpose. In marketing, these goals guide the trajectory of campaigns, brand development and business growth.
So how do we stay dedicated to our goals? We’ve found some light spring cleaning can do the trick. We pick up our goals, dust them off and make sure they feel fresh.
In the spirit of renewal, we’ve gathered a few tips on how to breathe new life into your long(er)-term work goals.
Revisit your goal
Sometimes the flaw is in the design. If a goal isn’t set up for success, it will most likely fail. Reevaluate the goals you set by asking yourself these questions:
1. Is it specific and measurable?
Instead of a broad goal like “increase brand awareness,” revise it to “gain 2,000 new social media followers in the next year.” That way you can track your progress — and celebrate once you reach it!
2. Is it broken down into smaller steps?
Big goals are exciting, but sometimes it’s hard to make them actionable if they don’t feel accessible. Try breaking a large goal into quarterly or monthly targets. (Bonus for us Type A’s: You get a hit of serotonin every time you hit a target.)
3. Does it align with your core values and mission?
A goal feels more consistent and authentic when it ties back to your values. Reminding yourself of that connection can add a renewed sense of purpose.
Set a winning strategy
Now that you’ve set a grand goal, keep it shiny all year long with just a little maintenance. Remember to:
1. Regularly review and adapt
Set up status updates or checkpoints to make sure you stay on track. Review campaign data and be flexible if you need to adjust your strategy accordingly.
2. Focus on consistency over intensity
It’s easy to harness powerful motivation at the onset of your goals, but steady progress is where the magic happens. Consistent, small efforts in marketing, like regular social media posts, often yield better long-term results than sporadic campaigns.
3. Leverage technology and tools
We’re fans of good old-fashioned brainpower when it comes to creative, but a great marketer uses all the tools in their toolbox. There are more marketing and AI tools for analytics, automation and project management than you could ever imagine. Play around and see if any help you systematize your goals.
Embrace the (ongoing) journey
Remember, the path to achieving long-term goals is rarely linear. There will be setbacks and challenges, but persistence and adaptability are key.
Learn from any challenges and use them as stepping stones toward your goals. As we head into the rest of the year, hold onto this spring-cleaning mindset to keep our goals fresh until you achieve them.
We’re optimists. We set goals for the year in January when we’re bright eyed, bushy tailed and still buzzing off holiday sweets. But we know these goals don’t always stick.
Studies show 80% of people who make resolutions in January abandon them by February.
Harrowing, we know. Long-term goals are vital in providing direction and purpose. In marketing, these goals guide the trajectory of campaigns, brand development and business growth.
So how do we stay dedicated to our goals? We’ve found some light spring cleaning can do the trick. We pick up our goals, dust them off and make sure they feel fresh.
In the spirit of renewal, we’ve gathered a few tips on how to breathe new life into your long(er)-term work goals.
Revisit your goal
Sometimes the flaw is in the design. If a goal isn’t set up for success, it will most likely fail. Reevaluate the goals you set by asking yourself these questions:
1. Is it specific and measurable?
Instead of a broad goal like “increase brand awareness,” revise it to “gain 2,000 new social media followers in the next year.” That way you can track your progress — and celebrate once you reach it!
2. Is it broken down into smaller steps?
Big goals are exciting, but sometimes it’s hard to make them actionable if they don’t feel accessible. Try breaking a large goal into quarterly or monthly targets. (Bonus for us Type A’s: You get a hit of serotonin every time you hit a target.)
3. Does it align with your core values and mission?
A goal feels more consistent and authentic when it ties back to your values. Reminding yourself of that connection can add a renewed sense of purpose.
Set a winning strategy
Now that you’ve set a grand goal, keep it shiny all year long with just a little maintenance. Remember to:
1. Regularly review and adapt
Set up status updates or checkpoints to make sure you stay on track. Review campaign data and be flexible if you need to adjust your strategy accordingly.
2. Focus on consistency over intensity
It’s easy to harness powerful motivation at the onset of your goals, but steady progress is where the magic happens. Consistent, small efforts in marketing, like regular social media posts, often yield better long-term results than sporadic campaigns.
3. Leverage technology and tools
We’re fans of good old-fashioned brainpower when it comes to creative, but a great marketer uses all the tools in their toolbox. There are more marketing and AI tools for analytics, automation and project management than you could ever imagine. Play around and see if any help you systematize your goals.
Embrace the (ongoing) journey
Remember, the path to achieving long-term goals is rarely linear. There will be setbacks and challenges, but persistence and adaptability are key.
Learn from any challenges and use them as stepping stones toward your goals. As we head into the rest of the year, hold onto this spring-cleaning mindset to keep our goals fresh until you achieve them.
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Three fresh ideas (and a meme)
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