If there were cheat codes in real life, we’d all take them, right?
Content curation is about as close as marketers can get to a real-life cheat code for their social media management.
It can help you unlock all kinds of achievements, such as increased audience engagement and improved brand authority.
And it might even help your content creators avoid burnout.
It’s dangerous to go alone. Take this.
Content curation really should supplement your content creation.
But sharing relevant content from other sources (with proper attribution, of course) should be done thoughtfully. You should share only content that aligns with your brand messaging and will resonate with your audience.
Here are our writers’ tips on using this ultimate power-up:
1. Study your audience avatars … er, personas.
Understanding your audience is the crucial first step, even when you’re gathering existing content instead of starting from scratch.
What are your audience’s interests, needs and pain points? Any content you put in front of them needs to fulfill these needs.
Creating audience personas is part of our process for every marketing client. But if you don’t have personas, you can also use analytics tools and social listening to gather insights.
Tailoring content that speaks directly to your audience’s preferences will foster stronger connections and engagement.
2. At each save point, make sure you align with your brand’s voice.
Every piece of content you share should reflect your brand’s voice and values.
Whether it’s an article, video or infographic, be sure it reflects your brand personality just like original content would. Staying consistent will help you build character development … and a recognizable and trusted image.
3. Select quality sources.
There’s no shortage of info on the internet, but we know not all of it is created equal.
Prioritize sources that are credible and authoritative as your NPCs. Sharing high-quality content not only provides value to your audience but also positions your brand as a knowledgeable leader in your industry.
4. Add your unique perspective.
When curating content, don’t fall into the trap of sharing it as-is.
Add your unique commentary or perspective to make it more engaging and tailored to your audience. This approach helps you move past being a simple aggregator to become a thoughtful contributor to the conversation.
5. Leverage a variety of formats.
Diversify your world with the types of content you curate.
Mix up formats such as blog posts, videos, podcasts and infographics. You’ll keep your audience engaged and cater to different kinds of people.
6. Measure and analyze performance.
Track how your curated content scores in terms of engagement, reach and conversion.
Use these insights to refine your curation strategy, focusing on what resonates most with your audience. Don’t be afraid to play around until you find what works best.
7. Stay updated and relevant – or it’s Game Over.
The digital world is dynamic, with trends and interests constantly shifting.
Stay up to date on the latest developments in your industry and the broader cultural landscape to ensure the content you curate remains relevant and engaging.
Putting it all into play
Successful content curation is about adding value, not just volume.
It’s an art that, when mastered, can transform your brand’s digital presence and deepen connections with your audience.
Want more ideas or support? Get in touch with us at WordsFresh.
If there were cheat codes in real life, we’d all take them, right?
Content curation is about as close as marketers can get to a real-life cheat code for their social media management.
It can help you unlock all kinds of achievements, such as increased audience engagement and improved brand authority.
And it might even help your content creators avoid burnout.
It’s dangerous to go alone. Take this.
Content curation really should supplement your content creation.
But sharing relevant content from other sources (with proper attribution, of course) should be done thoughtfully. You should share only content that aligns with your brand messaging and will resonate with your audience.
Here are our writers’ tips on using this ultimate power-up:
1. Study your audience avatars … er, personas.
Understanding your audience is the crucial first step, even when you’re gathering existing content instead of starting from scratch.
What are your audience’s interests, needs and pain points? Any content you put in front of them needs to fulfill these needs.
Creating audience personas is part of our process for every marketing client. But if you don’t have personas, you can also use analytics tools and social listening to gather insights.
Tailoring content that speaks directly to your audience’s preferences will foster stronger connections and engagement.
2. At each save point, make sure you align with your brand’s voice.
Every piece of content you share should reflect your brand’s voice and values.
Whether it’s an article, video or infographic, be sure it reflects your brand personality just like original content would. Staying consistent will help you build character development … and a recognizable and trusted image.
3. Select quality sources.
There’s no shortage of info on the internet, but we know not all of it is created equal.
Prioritize sources that are credible and authoritative as your NPCs. Sharing high-quality content not only provides value to your audience but also positions your brand as a knowledgeable leader in your industry.
4. Add your unique perspective.
When curating content, don’t fall into the trap of sharing it as-is.
Add your unique commentary or perspective to make it more engaging and tailored to your audience. This approach helps you move past being a simple aggregator to become a thoughtful contributor to the conversation.
5. Leverage a variety of formats.
Diversify your world with the types of content you curate.
Mix up formats such as blog posts, videos, podcasts and infographics. You’ll keep your audience engaged and cater to different kinds of people.
6. Measure and analyze performance.
Track how your curated content scores in terms of engagement, reach and conversion.
Use these insights to refine your curation strategy, focusing on what resonates most with your audience. Don’t be afraid to play around until you find what works best.
7. Stay updated and relevant – or it’s Game Over.
The digital world is dynamic, with trends and interests constantly shifting.
Stay up to date on the latest developments in your industry and the broader cultural landscape to ensure the content you curate remains relevant and engaging.
Putting it all into play
Successful content curation is about adding value, not just volume.
It’s an art that, when mastered, can transform your brand’s digital presence and deepen connections with your audience.
Want more ideas or support? Get in touch with us at WordsFresh.
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