A stumbling intern’s view into the bustling world of WordsFresh
From the benefits of different marketing strategies to the dangers of a fixed mindset, here are the top things WordsFresh intern Hannah Herd learned during her time with us.
How to know if you’re special (in the specialized topics sense of the word, that is)
All of our clients are great. But only some of them are special – at least when it comes to how we categorize our two core areas of business: marketing communications and specialized topics.
4 Tips for Providing Creative Feedback
It’s extremely difficult to assess creative work. What’s fabulous to one person could be terrible to another. Let me give you an example.
Brand Voice: Much Ado About (Sometimes) Very Little
However you choose to define it, the voice you employ should be engaging and authentic. Often brand voice is nothing more than your natural way of communicating your product or service—an approach with real merit in a marketing environment where authenticity rules the day.
How to grow talent (abridged)
Sometimes, talent seems to grow of its own accord. But I have been asked, so I am going to answer the difficult question: How do you grow talent?
The Millennial Tightrope
As an employer, you may have had a negative experience employing a millennial in the past. You may even have a millennial child, niece, or nephew whom you roll your eyes at, and whose behavior discourages you from hiring us. You have reasons to be guarded; we often question authority, or feel that we are suited for leadership. We learn systems and technology at a speed that surpasses the technology itself, and we have high standards for it.
Why Your Organization Needs an Editorial Style Guide and How to Get One
Is your meeting at two-thirty in the afternoon, 2:30 p.m. or 2:30 PM? Are you writing an email or an e-mail? Do you use a serial comma, or not? How do you know what to capitalize? How do you number and identify the figures and tables in your report? Should you use a hyphen, an en dash or an em dash? Are these questions a bit overwhelming?
Guess the writer’s gender
When you learn to do the same, you can use the habits of both to your advantage – whether you’re a copywriter or not. Here are just two of the tell-tale signs:
Why Assumptions are Bad for You
It’s natural to make the assumption. Our brains make assumptions every day.
Down to a Science: How a Copywriter Can Grasp and Write About Your Complex Topic
From small businesses to large corporations, everyone has information to share. Regardless of how it’s distributed, to be effective, it needs to be well-communicated—captivating, accurate and articulate. Copywriters help businesses and organizations achieve this. Sometimes all it takes is one great line that packs a punch. Other times, the audience needs more explanation and detail. That’s where I come in.
