BLOGFRESH

Branding, We Hardly Knew Ye

WordsFresh Staff2023-10-12T16:05:30+00:00Tags: branding, copywriting, marketing, marketing strategy, strategy|

Branding, right there next to bacon. I love bacon, to be sure, when it's produced with quality and pride, but bacon got out of control. I don't love branding, per se, but I think it can (and should) be done well. I daresay that it, too, got out of control. At some point, branding, branding, branding was suddenly everywhere, like bacon, in copious quantity––quality be damned.

Finding great copywriters is the hardest part

Mary Pat Nimon2023-10-12T15:57:35+00:00Tags: copywriter, copywriter qualities, copywriting, finding great copywriters, what is a great copywriter|

You see, writers are nice. And funny. They’re self-effacing, well-read and can discuss education, death, politics, gardening, existential angst or whatever else is on your mind. They all speak English really well. I wish all of them the best, but I am uncompromising about what we look for at WordsFresh.