BLOGFRESH

The one benefit you may not be selling

Mary Pat Nimon2023-10-19T16:08:32+00:00Tags: copywriting, know your audience, marketing, marketing strategy|

Whether you’re selling trucks, accounting services or a new wellness program to your employees, you need to know which benefits your audience values.

Watch Your Tone: How to write content that connects with your audience

Jen Newton2023-10-19T16:07:09+00:00Tags: brand voice, branding, copywriting, engagement, know your audience|

What’s Merriam-Webster’s secret? They have made themselves relevant again by creating a brand voice and tone on their digital channels that resonate with millennials as well as dictionary users of old. They have created a fresh impression with a tone that is fun, witty, playful and sometimes irreverent. It’s exactly the kind of thing that entertains people on social media.

Conducting an engaging video interview

Rebecca Revees2023-10-17T17:47:45+00:00Tags: engagement, know your audience, video, video interview|

Persuasive, riveting, funny or inspiring. Whatever the purpose of the video, you want it to have a big effect on your audience. For an interview-style video, great content starts with the interviewer.