BLOGFRESH
BLOGFRESH
How copy can power technology-based marketing campaigns
Modern marketers face the challenge of writing for audiences who are constantly on the go and cover wide internet territory on their phones. Captivating them often requires capitalizing on technology.
Fewer words, fewer problems
Show of hands: As a reader, who thinks long copy is good copy? Chances are not many hands are up right now. So why do so many writers tend to drone on (and on, and on) before making their point?
7 Ways to Avoid Writing Missteps that Drive Editors Crazy
Editing other people’s work is a great way to get a fresh perspective on your own. Is my introduction lackluster? Was I too lazy to fact check? Did I actually use spell check? Does the end of my article drop off like a cliff because I was racing to meet a deadline?
