Let your managers drive your company’s change
Managers are the real driving force when it comes to navigating a business transition.
7 Ways to Avoid Writing Missteps that Drive Editors Crazy
Editing other people’s work is a great way to get a fresh perspective on your own. Is my introduction lackluster? Was I too lazy to fact check? Did I actually use spell check? Does the end of my article drop off like a cliff because I was racing to meet a deadline?
WordsFresh Named GLI Very Small Business of the Year
The writers of WordsFresh were nearly at a loss for words after learning of the honor.
7 tips for writing headlines that maximize your 15 seconds
As writers, we often value the “meat” of our copy or the creativity we used to get there. Sometimes, we treat the headline as an afterthought, the pre-stick bow we slap on an otherwise beautifully wrapped package.
Watch Your Tone: How to write content that connects with your audience
What’s Merriam-Webster’s secret? They have made themselves relevant again by creating a brand voice and tone on their digital channels that resonate with millennials as well as dictionary users of old. They have created a fresh impression with a tone that is fun, witty, playful and sometimes irreverent. It’s exactly the kind of thing that entertains people on social media.
