Modern marketers face the challenge of writing for audiences who are constantly on the go and cover wide internet territory on their phones. Captivating them often requires capitalizing on technology.
Who wants to be trapped in a closed-in space that’s as drab as a beige cubicle?
The idea is at the core of every marketing message. It’s what gives words their color, texture and latchability.
Trade shows are called "shows" for a reason. They can be quite a production, with a lot going on in front of you and behind the scenes. There's lighting, entertainment and lively action.
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