In this era of transformation, communications are more challenging than ever. With AI generating reams of confident-sounding content, you might wonder:
Are strategic writing skills still important? The answer is a resounding yes.
Writing is thinking. Your ability to think strategically and communicate clearly has never been more valuable.
When you write, you activate the part of you that thinks critically, connects with your audience and taps into your humanity. AI is helpful, but your Write Brain unlocks the strategic insights that drive effective communication.
In this six-hour workshop, we’ll explore communications practices in fresh ways for a new world. Connect with the power and potential of your Write Brain.
About the Presenter: Mary Pat Nimon is president of WordsFresh, a communications agency that specializes in message strategy and writing. She leads a team that serves global corporations, including Procter & Gamble, GE Appliances, Agilent Technologies and Yum! Brands. Her recent interest is exploring the intersection of AI and human creativity.
What workshop participants are saying…
“There is nothing better than a chance to step back and think about our work from a big-picture perspective. You created that space, and it was so valuable.”
“I found it very relevant and applicable to my work. A lot of trainings seem out of date, but this one was very useful. I appreciated the organization from thinking to writing.“
“It was a helpful deep dive into how we can approach our comms roles more strategically overall.”
“Thank you! This training was amazing and I was just talking to my manager about my key takeaways and how I could really see this being reapplied for others.”
“Discussions were thought provoking and grounded me back in the comms basics I lose track of during my day to day.”
“Some great reminders for what we should be doing, but good new learning, frameworks and concepts too.”
“It was helpful in building my foundations in comms and hearing from my peers.”
“I really liked the section on AI and how to better leverage.”
“It helped me gain confidence in my comms skills as a whole, not just writing.”
“I would recommend this training to those in the comms field as well as multifunctional partners who have responsibility for comms-related work.”
Workshop details
Format: Content is presented in 20- to 40-minute modules, each followed by brief hands-on exercises for immediate application. Workbook is included. This workshop can be presented as a full-day, on-site learning experience. Alternatively, it can be presented virtually in two half-day sessions. Some customizations can be accommodated.
Primary audience: Early and mid-career communications professionals and those in other functions responsible for communications
Objectives:
- Enhance ability to think through each element of a communications strategy
- Tailor communications by audience more easily
- Achieve clarity in written communications
- Learn the most effective use of generative AI tools — and how to avoid pitfalls
- Elevate how team members communicate their true impact on the business
With appreciation:
Many thanks to the communications professionals at Procter & Gamble, who commissioned WordsFresh to create this workshop in 2024. Their support and feedback have been invaluable on our path of continuous improvement.
In this era of transformation, communications are more challenging than ever. With AI generating reams of confident-sounding content, you might wonder:
Are strategic writing skills still important? The answer is a resounding yes.
Writing is thinking. Your ability to think strategically and communicate clearly has never been more valuable.
When you write, you activate the part of you that thinks critically, connects with your audience and taps into your humanity. AI is helpful, but your Write Brain unlocks the strategic insights that drive effective communication.
In this six-hour workshop, we’ll explore communications practices in fresh ways for a new world. Connect with the power and potential of your Write Brain.
About the Presenter: Mary Pat Nimon is president of WordsFresh, a communications agency that specializes in message strategy and writing. She leads a team that serves global corporations, including Procter & Gamble, GE Appliances, Agilent Technologies and Yum! Brands. Her recent interest is exploring the intersection of AI and human creativity.
What workshop participants are saying…
“There is nothing better than a chance to step back and think about our work from a big-picture perspective. You created that space, and it was so valuable.”
“I found it very relevant and applicable to my work. A lot of trainings seem out of date, but this one was very useful. I appreciated the organization from thinking to writing.“
“It was a helpful deep dive into how we can approach our comms roles more strategically overall.”
“Thank you! This training was amazing and I was just talking to my manager about my key takeaways and how I could really see this being reapplied for others.”
“Discussions were thought provoking and grounded me back in the comms basics I lose track of during my day to day.”
“Some great reminders for what we should be doing, but good new learning, frameworks and concepts too.”
“It was helpful in building my foundations in comms and hearing from my peers.”
“I really liked the section on AI and how to better leverage.”
“It helped me gain confidence in my comms skills as a whole, not just writing.”
“I would recommend this training to those in the comms field as well as multifunctional partners who have responsibility for comms-related work.”
Workshop details
Format: Content is presented in 20- to 40-minute modules, each followed by brief hands-on exercises for immediate application. Workbook is included. This workshop can be presented as a full-day, on-site learning experience. Alternatively, it can be presented virtually in two half-day sessions. Some customizations can be accommodated.
Primary audience: Early and mid-career communications professionals and those in other functions responsible for communications
Objectives:
- Enhance ability to think through each element of a communications strategy
- Tailor communications by audience more easily
- Achieve clarity in written communications
- Learn the most effective use of generative AI tools — and how to avoid pitfalls
- Elevate how team members communicate their true impact on the business
With appreciation:
Many thanks to the communications professionals at Procter & Gamble, who commissioned WordsFresh to create this workshop in 2024. Their support and feedback have been invaluable on our path of continuous improvement.
